Needed help executing on what should be their busiest month of the year (December - Christmas). They were extremely broad on their marketing and wanted to take more of a targeted approach. They made the slight pivot to pets, but needed a ton more content for their site to really bring it all together and repurpose for effective FB ads.
We ended up doing a 40 Influencer Campaign to flood the market while consumers actively were shopping for gifts. There are buyers who buy on intent or impulse. This was geared toward intent to get sales quick as the perfect Christmas gift. The result of this campaign reached over 1 million dog people. They actually had to send out delay messages to customers because order volume was so high (Don’t know if that’s a good thing or not!?!?) The content collected went straight to their site and ads to help focus in their brand moving into the next year.
