🐕 3 GOLDEN NUGGETS FRIDAY 🐕 - Austin's Favorite Tactical Insight For Fast Growing Pet Brands.
#1 🐕
Lack of social proof is literally killing your pet brand. Fix your profitability here.
Complete the checklist in the document and watch your profit improve.
#2 🐕
If your COGS & Fulfillment cost is above 50%. Raise that price friend.
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You can get some more information about it here (link).
Everyone must decide what is best for them, and it is entirely your decision if you think this will help you or not.
#3 🐕
AOV = Average Order Value
CVR = Conversion Rate
Example: $50 x 5% = $250
Solution has 3 parts:
- Fix Social Proof. You need to complete checklist in here.
- Messaging and above the fold. Does your website pass the Amazon test? Would consumers feel just as comfortable buying on your website as they would Amazon? Model after brands on Best Pet Ads.
- Branding & Product. This is a harder one to solve because 10/10 marketing can't fix 2/10 branding & product. It's a gray area but PickFu can help you with consumer insights.
Those are my favorites. Which one did you like best?
austin
p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!
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p.s.s [sell more pet products with fresh creative] pet creative