#1 🐕

Do you know where your best pet parent customers come from?

Are they coming from:

• YouTube organic
• Discount ad
• Still images
• Mid-form content
• UGC
• Podcasts
• Word of mouth
• Email marketing
• Etc..
  
  

Most companies just look at ad costs and turn off the more expensive ad without thinking about customer journey.

Did you know lead source/customer journey can affect gross lifetime profit of a customer?

What if you were turning off a lead source that had a higher upfront costs but was your #1 most valuable customer in 6 months. By far.

Generally speaking, I’ve found that the best customers watch more content before they buy.

They are pre-sold, already love your brand, and therefore are more valuable to your company because they spend more with you and are advocates to bringing in other new people to you (word of mouth).

I'm not saying lose money upfront to acquire customers.

However, you should learn where your best pet parent customers come from this month.

A quick way to do this is setting up a survey after the purchase to spot trends.

#2 🐕

My team just finished organizing 200+ B-roll ugc clips.

Reply "broll" to this email and I'll send it to you.

#3 🐕

We helped a pet brand turn $10k/week into $15k/week by only adding reviews and social proof to the website.

50% increase in conversions.

Selling products with less than 100+ reviews is playing eCommerce on hard mode. Grit your way to 100+ reviews (with pictures) by asking friends, family, people on the street. Whatever you need to do.