#1 🐕

Here's a realistic look inside a pet brand scaling from $30k/mo to $60k/mo+.

Important things we did:

• Get clear on their numbers. How can you know when to scale if you don't know your business profit? 3x ROAS does not mean 3x your total business sales.
  
  
• Build authority. We like to brag in our creative. Reviews, publications, experts that recommend their products. It gains trust and credibility for pet parents to buy your product. Build authority for your brand.
  
  
• Run Video Sales Letters as ad creative. These are 1-5 min videos that give us the time to emotionally make pet parents tick to want to buy.
  
  
• Spend more on ads. This client started at a ~$5k monthly ad budget. It's scary for a newer business, but once you are above your profit and cashflow goals, spend more on ads. We also like to look at Hook Rate, Watch Time, and Unique Outbound CTR to make sure the creative have a strong foundation.

#2 🐕

Why would a pet parent buy on your site with 4 reviews when they can get trusted products on Amazon to their door in 2 days?

After working with 45+ Pet brands, the 1 thing 8 figure brands ALWAYS have is tons of social proof.

You need at least 100+ reviews on your hero product. Especially if you sell consumable products.

If you are a new brand you need to scratch your way to as much social proof as humanly possible.

Zoom interviews, video testimonials, pics of pets using your product, and hundreds of reviews.

#3 🐕

November already :)