Here's a realistic look inside a pet brand scaling from $30k/mo to $60k/mo+.
Important things we did:
Why would a pet parent buy on your site with 4 reviews when they can get trusted products on Amazon to their door in 2 days?
After working with 45+ Pet brands, the 1 thing 8 figure brands ALWAYS have is tons of social proof.
You need at least 100+ reviews on your hero product. Especially if you sell consumable products.
If you are a new brand you need to scratch your way to as much social proof as humanly possible.
Zoom interviews, video testimonials, pics of pets using your product, and hundreds of reviews.
November already :)
Those are my favorites. Which one did you like best?