🐕 3 GOLDEN NUGGETS FRIDAY 🐕 - Austin's Favorite Tactical Insight For Fast Growing Pet Brands.

#1 🐕

The second something works, people are going to copy it.

I've consulted over 1,012 businesses the last 6 years.

The company that focuses on:

1. Getting new customers
2. Making customers worth more

Will ALWAYS beat the company worrying about competition.

#2 🐕

Bark Box and Crocs do a collab.

Behind the scenes we are working on partnership opportunities for our clients.

Lots of you have big email lists and products with synergy.

For example, If you sell Hip & Joint pet supplements we could pair you with a pet red light therapy company.

Easily sell other products via email list and get paid.

More to come later. Answer my cold emails when I hit you up about it :)

#2.5   Sponsor S/O: How We Scale Ad Spend To $220k/mo For Pet eCommerce Brands While Increasing Profit Margins

#3 🐕

Ever heard the term forward thinking, backwards planning?

It's a goal-setting strategy that involves starting with the end in mind and then working backwards to create a plan.

Lets plan to add an extra $1m-$5m to your pet brand in 30 seconds.

- Which DTC pet brands are the biggest in the industry? Let me ask ChatGPT.

- What are they doing to get customers? Let me look at their ads in FB Ad Library.

- Looks like they make direct response ad videos about 1-minute long. Where can I get these for my brand? I'll get new creative at Pet Creative or Learn how myself.

- I got videos now. Can I convert the traffic above a revenue per session of $2.50? No, I need help. I'll work with DogConnectors to fix my funnel or do it internally.

- Cool I got ad videos and a website that actually makes money. Now I need a traffic source? Turn on facebook ads at $200/day. Make an account at business.facebook.com

- How can I improve my cashflow? Send 20+ emails per month using Klaviyo. I'll do this myself because I am bootstrapped or hire DogConnectors. I will not, not do this.

- How do I scale? Well this video says spend more on ads if I exceed these KPI's. I'll do that.

- How much ad spend do other top brands allocate for about $1m of revenue added? $250k to $400k is what I can tell. I will plan for that.

- How to improve my profits? Looks like I need to increase the price of my products 3-15%. Lets do that.

- My conversion rate on my website dropped. Now what? I'll install Intelligems and make tweaks to my social proof and headline to improve conversions.

- How do I continue to grow? I will follow the big 3 until I hit my goals.

Those are my favorites. Which one did you like best?


austin


p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

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p.s.s [sell more pet products with fresh creative] pet creative