Have you heard of the 7 hour rule?
It says that big decisions take 7 hours, on average.
If you buy a new car, you'll spend around 7 hours on the decision before you feel comfortable pulling the trigger.
Help pet parents consume 7 hours of your content via Youtube, TikTok, Instagram, Emails, and Blogs to help them trust your brand enough to try it out.
Especially important if you sell pet food and want them to switch to yours.
Here's an example with Pet Honesty.
YouTube logo adds credibility. People will binge content then come back to your site and buy.
How to build a $10m/yr pet brand.
Reply back "Pet Brand" if you want me to show you how to fix your funnel so you can scale.
Do this to make more money from your ad creative.
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