This ad was highlighted by software we use to pick up the best performing adverts across facebook for keywords like “dog food”. I like how pet companies try to sell their product and they did the opposite ("Do not buy this product").
Key point: Black Friday coming up. Use your owned audience (email) to give insanely good deals 30-40% off on High Average Order Value Items. If your products are below $50, create a landing page bundle that bring price to $80-$200. My pet peed does a good job HERE for their FB ads. Traffic coming from FB gets an exclusive deal. Consider building a landing page for your email audience with your ~ “Exclusive Email Bundle”. I like PageFly for building landing pages quickly. This same landing page concept works great with influencers too. “Exclusive <Influencer Name> Deal” - watch your conversion rate climb the more specific you get. Build it once, then make a few small headline edits per influencer, holiday, company anniversary, and the list goes as far as your creativity. Product bundle can stay the same.
p.s.s [sell more pet products with fresh creative] pet creative
TACTICAL GOLDEN NUGGETS FOR GROWING DTC PET BRANDS
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THIS CALL IS PERFECT TO LEARN:
How micro-pet niches are taking big dollars away from big corp. pet brands like PetSmart and Petco.
Where to 'plug the holes' on your website before you drive traffic.
How DTC Pet Brands are realistically adding $10M to their bottom line.