Bottom Of Funnel Ad Framework, Levels On How To Manage Employees, Handling Prices Raise Beautifully
Austin @ DogConnectors
Example of a powerful BoFu (Bottom of funnel) ad framework that works extremely well. Use this for customers already familiar with your brand.
A. What are you selling? Your product picture should be nice and big at the top.
B ★★★★★ <---- Copy these stars and throw them on more of your ads. Yes! Literally copy the stars right from this email and paste them in your slack channel or notes to save for later. Stars are subtle credibility that helps get more clicks.
C. Customer reviews! Here’s a hack: Amazon’s AI pushes up reviews automatically that are resonating with pet parents to purchase more. Use your top reviews on Amazon for your ads. If you’re not on Amazon, use Lucky Orange or HotJar to see what reviews people look at before purchasing.
D. Add the last initial. It matters. We’ve seen “Verified Buyer” helps too.
E. Add your branding. Familiarize people with your company now so they are more likely to buy later.
p.s.s [sell more pet products with fresh creative] pet creative
TACTICAL GOLDEN NUGGETS FOR GROWING DTC PET BRANDS
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THIS CALL IS PERFECT TO LEARN:
How micro-pet niches are taking big dollars away from big corp. pet brands like PetSmart and Petco.
Where to 'plug the holes' on your website before you drive traffic.
How DTC Pet Brands are realistically adding $10M to their bottom line.