Brand Advisory Panel, Be Different & Take Risks, The Power Of Focus
Austin @ DogConnectors
What a fruitful way to get reliable feedback from customers. Create a Brand Advisory Panel and give them the opportunity to fill out a survey to join the community.
...Later in the email they give them access to discounts, store credits, and sample opportunities (segment audience in Klaviyo and there are your 1,000 true fans to ascend to your higher ticket/new product offerings)
ATTENTION BOOTSTRAPPED PET BRANDS: Copywriting is how you stand out. Don’t get caught up in what Mars, Nestle, and Hill’s Pet Nutrition are doing.
The strategy is different and you won’t out compete them with a commoditized product with content/copy that has no character. Be different and take risks. Make profit before worrying about brand.
p.s.s [sell more pet products with fresh creative] pet creative
TACTICAL GOLDEN NUGGETS FOR GROWING DTC PET BRANDS
**Every Friday from our obsessive dtc pet nerds. Unsubscribe anytime.
Schedule Your Call With Tim
Free 15-Minute Chat
We will look at your goals to see if we can help or not. You will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Conversion Optimization & Paid Advertising.
Meant to learn more about your business, not a sales pitch.
Find a time on Tim's calendar to schedule your call today and we look forward to speaking to you soon!
THIS CALL IS PERFECT TO LEARN:
How micro-pet niches are taking big dollars away from big corp. pet brands like PetSmart and Petco.
Where to 'plug the holes' on your website before you drive traffic.
How DTC Pet Brands are realistically adding $10M to their bottom line.