Brand Advisory Panel, Be Different & Take Risks, The Power Of Focus

Austin @ DogConnectors

#1 🐕

What a fruitful way to get reliable feedback from customers. Create a Brand Advisory Panel and give them the opportunity to fill out a survey to join the community.

...Later in the email they give them access to discounts, store credits, and sample opportunities (segment audience in Klaviyo and there are your 1,000 true fans to ascend to your higher ticket/new product offerings)


#2 🐕

ATTENTION BOOTSTRAPPED PET BRANDS: Copywriting is how you stand out. Don’t get caught up in what Mars, Nestle, and Hill’s Pet Nutrition are doing.

The strategy is different and you won’t out compete them with a commoditized product with content/copy that has no character. Be different and take risks. Make profit before worrying about brand.


#2.5 🐕 🐕 Sponsor S/O: Pet Creative Co

Lets say you’re a pet brand and you need ad creative.

You either:

a) hire an expensive agency

b) find a pet owner on IG and pray they deliver what you need

But what if creating content was as easy as ordering Dominos Pizza?

Meet Pet Creative Co they match you with an affordable vetted Pet Creator in the U.S within 12 hours. Join their waiting list for engaging high-converting ad creative for your online pet brand.


#3 🐕

Your daily reminder to focus.


Those are my favorites. Which one did you like best?


austin


p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

If this was forwarded to you - you can subscribe here –> www.dogconnectors.com/blog


p.s.s [sell more pet products with fresh creative] 
pet creative

TACTICAL GOLDEN NUGGETS FOR GROWING DTC PET BRANDS

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