Copywriting Frameworks, Converting "Window Shopper" Pet Parents, Owned Media For Online Pet Brands
Austin @ DogConnectors
The quickest way to sell more pet products is to write better copy. CRAZY I know.
Here are 2 frameworks to write more effective copy in half the time.
PAS is my personal favorite.
Here’s an example:
You love your dog, but you don't like it when he smells.
And who can blame you?
The problem is that most pet shampoos are made with harsh chemicals that leave your pup's coat feeling dry and brittle or smelling worse than before.
<COMPANY/PRODUCT> solve the problem by using natural ingredients to clean your pet safely and effectively in just 5 minutes!
This revolutionary bathing solution eliminates odor instantly, relieves itchiness instantly, soothes skin irritation instantly, and leaves coats shiny and healthy.
The 5 minute odor eliminator. Click the link to learn more 👇👇👇
The problem is identified, agitated, then solved with your company/product.
What does every million dollar pet brand have in common?
They convert pet parents that are "window shopping" on their site. Use this framework on your website/landing pages to get 1%-5% more people to pull out their credit card and buy your pet products. Check out real examples here.
p.s.s [sell more pet products with fresh creative] pet creative
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THIS CALL IS PERFECT TO LEARN:
How micro-pet niches are taking big dollars away from big corp. pet brands like PetSmart and Petco.
Where to 'plug the holes' on your website before you drive traffic.
How DTC Pet Brands are realistically adding $10M to their bottom line.