Real Life Pet Ad Examples & Actionable Tactics To Get More Clicks To Your Website

Austin @ DogConnectors

#1 🐕

Example of a powerful BoFu (Bottom of funnel) ad framework that works extremely well. Use this for customers already familiar with your brand.

A. What are you selling? Your product picture should be nice and big at the top.

B ★★★★★ <---- Copy these stars and throw them on more of your adverts. Yes! Literally copy the stars right from this email and paste them in your slack channel or notes to save for later. Stars are subtle credibility that helps get more clicks by pet parents.

C. Customer reviews! Here’s a hack: Amazon’s AI pushes up reviews automatically that are resonating with pet parents to purchase more. Use your top reviews on Amazon for your ads. If you’re not on Amazon, use Lucky Orange or HotJar to see what reviews people look at before purchasing.

D. Add the last initial. It matters. We’ve seen “Verified Buyer” helps too.

E. Add your branding.

#2 🐕

  • Keep it simple
  • Make your point
  • What is the problem that your product solves?

#2.5 🐕 🐕 Sponsor S/O: Pet Creative Co

Lets say you’re a pet brand and you need ad creative.

You either:

a) hire an expensive agency
b) find a pet owner on IG and pray they deliver what you need

But what if creating content was as easy as ordering Dominos Pizza?

Meet Pet Creative Co they match you with an affordable vetted Pet Creator in the U.S within 12 hours. Join their waiting list for engaging high-converting ad creative for your online pet brand.

#3 🐕

  • Show your product in first 3 seconds
  • Advert that doesn’t look like an advert.
  • This advert style naturally help these 3 important key metrics. (more on this in the next email)
  • Showcases both the pet parent, dog, and product together. That’s a winning recipe.

Those are my favorites. Which one did you like best?


p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

If this was forwarded to you - you can subscribe here –>

p.s.s [sell more pet products with fresh creative] pet creative


**Every Friday from our obsessive dtc pet nerds. Unsubscribe anytime.

Schedule Your Call With Tim

Free 15-Minute Chat

We will look at your goals to see if we can help or not. You will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Conversion Optimization & Paid Advertising.

Meant to learn more about your business, not a sales pitch.

Find a time on Tim's calendar to schedule your call today and we look forward to speaking to you soon!


  • ​How micro-pet niches are taking big dollars away from big corp. pet brands like PetSmart and Petco.
  • ​Where to 'plug the holes' on your website before you drive traffic.
  • How DTC Pet Brands are realistically adding $10M to their bottom line.