Example of a powerful BoFu (Bottom of funnel) ad framework that works extremely well. Use this for customers already familiar with your brand.
A. What are you selling? Your product picture should be nice and big at the top.
B ★★★★★ <---- Copy these stars and throw them on more of your adverts. Yes! Literally copy the stars right from this email and paste them in your slack channel or notes to save for later. Stars are subtle credibility that helps get more clicks by pet parents.
C. Customer reviews! Here’s a hack: Amazon’s AI pushes up reviews automatically that are resonating with pet parents to purchase more. Use your top reviews on Amazon for your ads. If you’re not on Amazon, use Lucky Orange or HotJar to see what reviews people look at before purchasing.
D. Add the last initial. It matters. We’ve seen “Verified Buyer” helps too.
E. Add your branding.
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a) hire an expensive agency
b) find a pet owner on IG and pray they deliver what you need
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Those are my favorites. Which one did you like best?
p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!
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