Develop Your Toolkit, The DM, 7 Hour Rule

Austin @ DogConnectors

#1 🐕

Winning over new customers in the pet industry is tough.

It takes more than Product On White content to steal a customer from your competitors.

Break through the noise using a multi-layered approach itching at numerous concerns/pain-points a pet parent will have before buying from you.

#2 🐕

Instantly Get More "Yes i'll do it" from Pet Influencers.

If your brand does influencer outreach,

Always comment "Check DM 🐕" in their most recent post.

Watch your response rate skyrocket.

#2.5 🐕 🐕 Sponsor S/O: Pet Creative Co

Lets say you’re a pet brand and you need ad creative.

You either:

a) hire an expensive agency
b) find a pet owner on IG and pray they deliver what you need

But what if creating content was as easy as ordering Dominos Pizza?

Meet Pet Creative Co they match you with an affordable vetted Pet Creator in the U.S within 12 hours. Join their waiting list for engaging high-converting ad creative for your online pet brand.

#3 🐕

What Is The 7 Hour Rule?

It's the idea that a complete stranger can warm up to your brand and become a customer after they consume 7 hours of your content.

It is under utilized in DTC. Examples include:

  • Blogs
  • Ads
  • Videos
  • Documentaries
  • Podcast
  • Booths

Which are vehicles to warm up potential customers and earn their lifelong trust with your brand.

DogConnectors did an Email Revamp, driving abandoned cart traffic to a YT Documentary that is designed to increase brand loyalty and sales for this pet brand :)

Those are my favorites. Which one did you like best?


p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

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p.s.s [sell more pet products with fresh creative] pet creative


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