Lever To Pull To Increase ROI, Sales Doubled When We Started Tracking Sales, V3 Messaging Foundations

Austin @ DogConnectors

#1 🐕

The good ole Profit Slingshot!

Some stuff is 'Out Of Scope' when you hire agencies or in-house people, but still needs love from founders to help success of big picture.

Here's a few you can use as an eComm owner to help your big picture ROI.

Reply back to this email if you want more clarity on any row.

#2 🐕

"Sales doubled when we started tracking sales"

Think of 1 metric that will help all other metrics.

Use EOD reports with your team to keep it top of mind for them.

Jotform is my favorite. Google forms to save $.

For our Creative Designers, we look at Unique Outbound Click Through Rate.

The higher that is, the more pet parents that are clicking on our ads, more traffic to our clients website, more sales without spending more on ads, more profit for our clients.

Use same framework for all team members so they have a North Star.

#2.5 🐕 🐕 Sponsor S/O: DogConnectors

Let's say you’re a pet brand and need new customers for your DTC Shopify store.

You either:

a) Do it all by yourself working 56 hours/week.
b) Spin your wheels working with general marketing agencies that struggle to resonate with crazy pet parents.

But what if you had Pet Expert Growth Marketers plug in their system to spit out consistent new customers for your business?

DogConnectors they turn window shoppers into paying customers for pet brands. Schedule a 1:1 to get a free audit of your business.

Warning: Must at least have 1,001+ units of inventory to work with DogConnectors.

#3 🐕

Trouble getting more pet parents to pull out their credit card to buy your product?

Use this wireframe that has generated $1m+ for pet brands.

If you are missing a section, add it to your page.

Those are my favorites. Which one did you like best?


p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

If this was forwarded to you - you can subscribe here –> www.dogconnectors.com/blog

p.s.s [sell more pet products with fresh creative] pet creative


**Every Friday from our obsessive dtc pet nerds. Unsubscribe anytime.

Schedule Your Call With Tim

Free 15-Minute Chat

We will look at your goals to see if we can help or not. You will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Conversion Optimization & Paid Advertising.

Meant to learn more about your business, not a sales pitch.

Find a time on Tim's calendar to schedule your call today and we look forward to speaking to you soon!


  • ​How micro-pet niches are taking big dollars away from big corp. pet brands like PetSmart and Petco.
  • ​Where to 'plug the holes' on your website before you drive traffic.
  • How DTC Pet Brands are realistically adding $10M to their bottom line.