3 Marketing Lessons, Right Mindset On How We Work, Special Tracking Software
Austin @ DogConnectors
Copywriting will make or break a pet brand. The best dog ecomm companies resonate with dog moms. They inflame their problems and pair it with the solution (hopefully your product). Here’s a framework we use, where other marketers go wrong with their ad copy.
The example will be selling treats that help with itching. Pick 3 very specific angles in your ad copy. Do not blend them which is what marketers naturally want to do.
Price (Save money with these treats rather than taking your dog to the vet)
Pain (Your dog is suffering. Remove that pain with these itching treats)
Credibility (This product was featured on Forbes, it has 2,000+ 5 star reviews on Amazon, you need this product)
Now, in the ads manager you can see exactly what copy is triggering pet parents to click on your ads. You can build your tool kit around hyper specific points that are resonating with them. Try it.
Do you agree? For owners, I thought this was an important shift in thinking for how we work.
p.s.s [sell more pet products with fresh creative] pet creative
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THIS CALL IS PERFECT TO LEARN:
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