Copywriting will make or break a pet brand. The best dog ecomm companies resonate with dog moms. They inflame their problems and pair it with the solution (hopefully your product). Here’s a framework we use, where other marketers go wrong with their ad copy.
The example will be selling treats that help with itching.
Pick 3 very specific angles in your ad copy. Do not blend them which is what marketers naturally want to do.
Now, in the ads manager you can see exactly what copy is triggering pet parents to click on your ads. You can build your tool kit around hyper specific points that are resonating with them. Try it.
Do you agree? For owners, I thought this was an important shift in thinking for how we work.
#2.5 🐕 🐕 Sponsor S/O: Pet Creative Co
Lets say you’re a pet brand and you need ad creative.
a) hire an expensive agency
b) find a pet owner on IG and pray they deliver what you need
But what if creating content was as easy as ordering Dominos Pizza?
Meet Pet Creative Co they match you with an affordable vetted Pet Creator in the U.S within 12 hours. Join their waiting list for engaging high-converting ad creative for your online pet brand.
CMON Facebook! Prime example why DogConnectors uses special tracking software. Facebook tracked 1 sale, software tracked 6 sales. Avoid turning off ads that are actually making money.
Those are my favorites. Which one did you like best?
p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!
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p.s.s [sell more pet products with fresh creative] pet creative
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