A mistake I made early on in business was trying to "make new" when stuff was working.
For example, I'd have a winning ad so I would make "make new" ads.
I'd do this with funnels, cold emails, working out, etc...
What I learned was you should work in this order:
1) More --> Do more of what is working. Spend more money on ads when you see even a little success. Send more emails to retailers if they are accepting your product. The world is not small.
2) Better --> If there is fatigue in what is working but still profitable. Make it better. Same ad creative script with new creators. Make the CTA better. Speed up video to improve watch time. Improve Hook. Switch review system to Trustpilot. Optimize the funnel.
3) New--> You have truly fatigued what is working. Important to note you've made lots of money. It is no longer working and you made it the best you can. Bring new ideas to the table on how you can outcompete your last hit.
Film your ad in the car to instantly improve authenticity in your videos.
Can confirm this works.
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