The Rule Of Three, Email Marketing, MER & NCAC

Austin @ DogConnectors

#1 🐕

1 thing we failed at early on was having a winning creative then testing a bunch of new.

Right now - we're having lots of success using new creators and demographics on the same winning script.

It's hard enough to find a winning ad. Right?

Double down on what pet parents already like.

(Still test new, but try new demographics on winning scripts)

Check out winning scripts for free at

#2 🐕

Want to keep 5% more customers to increase your pet brands profits by 25%-100%?

Answer: Send 2x emails every single week.

No it is not spamming your customers if you are doing it right.

Want to see how email might help you?

Get A Free Audit Here

#2.5 🐕 🐕 Sponsor S/O: DogConnectors

Let's say you’re a pet brand and need new customers for your DTC Shopify store.

You either:

a) Do it all by yourself working 56 hours/week.
b) Spin your wheels working with general marketing agencies that struggle to resonate with crazy pet parents.

But what if you had Pet Expert Growth Marketers plug in their system to spit out consistent new customers for your business?

DogConnectors they turn window shoppers into paying customers for pet brands. Schedule a 1:1 to get a free audit of your business.

Warning: Must at least have 1,001+ units of inventory to work with DogConnectors.

#3 🐕

MER and nCAC.

What does that mean?! How does that help my business???

It's a bit boring but how you will scale your pet brand.

MER - Marketing Efficiency Ratio. Or your Total Sales / Total Ad Spend. $100k in sales with $25k in Ad Spend is an MER of 4.

If you know your business makes 20% profit margin at 4x MER after all expesnes then you can plan your media spend to go up as long as you are above your target MER. This assumes you need a 20% profit margin. Your desired MER is up to you.

nCAC - New Customer Acquisition Cost. Ad Spend / New Customers. How much profit do you need to make per new customer after all expenses? Establish this so you can spend more on media if you are below your target nCAC. Your desired nCAC is up to you.

Want help finding your brands MER and nCAC. Schedule a call with my team and we can help you out.
h open rates and clicks in a google sheet. Refine and win. Insane ROI with paid ads.

Those are my favorites. Which one did you like best?


p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

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p.s.s [sell more pet products with fresh creative] pet creative


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