#1 🐕

I hope you have a fantastic and safe NYE tonight. I am spending it on Jax Beach with some friends this year. Got a “polar plunge” in the ocean planned at midnight. sorry Northerners but 68 is cold in Florida!!

Here’s some quick bullets to help you crush TikTok for 2022.

Native content is performing really well against our higher production stuff for our DogConnectors clients.

I’m starting to see brands hire TikTok creators on retainer ($2k-8k/month) to produce 5-30 posts/month on their TikTok. Only takes a few posts to go viral for it to win big for your brand. Then repurpose those winners for paid media.

TikTok influencers are super undervalued and you can get some great deals building a real relationship with them over DM.

#2 🐕

Came across this Advert from Reggie yesterday. Big fan, and soooo simple.

Key highlights:

• shows humans face w/ dog
• native to something you’d see on an IG story
• first person (this is important)
• funny pic of dog
• red beanie catches attention
• copy is clear with solution (their product) to problem pet owners deal with.

#2.5 🐕 🐕 Sponsor S/O: Pet Creative Co

Lets say you’re a pet brand and you need ad creative.

You either:

a) hire an expensive agency
b) find a pet owner on IG and pray they deliver what you need

But what if creating content was as easy as ordering Dominos Pizza?

Meet Pet Creative Co they match you with an affordable vetted Pet Creator in the U.S within 12 hours. Join their waiting list for engaging high-converting ad creative for your online pet brand.

#3 🐕

Offer is everything. Most founders i talk to are big product people. They spend months, even years, creating an incredible product and by nature, want to talk about all the features they brought to life.

Instead, try focusing on the transformation. Your website should talk about the problems your product solves for pet parents. For example, instead of listing off the 6 amazing features your dog toy has, tell your potential buyers about why purchasing your dog toy will fix your dogs boredom, chewing on furniture, etc.. aka the problems they had before they purchased your dog toy.

You can raise your conversion rate from 1% to 2% with copy - which would double your customers without spending a dime. All by tweaking your messaging using the (problem), then, (solution) framework. This can be invaluable for bootstrapped businesses and can be a huge difference between succeeding profitably or not.

Those are my favorites. Which one did you like best?

austin

p.s. forward this to your friends in the dog industry so they can get a few of these golden nuggets!

If this was forwarded to you - you can subscribe here –> www.dogconnectors.com/blog

p.s.s [sell more pet products with fresh creative] pet creative